This policy explains what information is collected when you use this site, purchase a resource, or book a consulting engagement — and how it's handled. There's no legal jargon here, just a clear account of what happens with your data.
What We Collect
Depending on how you interact with this site, we may collect the following:
- Name and email address — when you subscribe, download a resource, or book a call
- Payment information — when you purchase a product or service. Payment details are processed directly by Stripe and are never stored on this site
- Purchase history — which products you've bought and when, used to manage access and send relevant information
- Download activity — which resources you've downloaded, used to understand what content is most useful
- Lead source information — how you found this site (e.g., LinkedIn, organic search), collected via UTM parameters in links
- Consulting inquiry details — information you share when booking a call or submitting an inquiry form
We don't use tracking pixels, sell data to advertisers, or run third-party ad networks on this site.
How It's Used
Information collected is used for the following purposes only:
- Delivering digital products and resources you've purchased or downloaded
- Sending transactional emails — purchase confirmations, download links, and booking confirmations
- Sending newsletter communications to subscribers who have opted in
- Understanding which content and channels bring in the most engaged audience, so the work produced here stays relevant
- Identifying high-intent subscribers as potential consulting clients — based on behavioral signals like multiple downloads or purchases
- Responding to consulting inquiries and managing active engagements
You will not be enrolled in any mailing list without taking an explicit action to do so (downloading a resource, subscribing, or opting in at checkout).
Third-Party Services
This site uses a small set of third-party services to operate. Each handles data per their own privacy policies.
Services in use
Data Retention
Subscriber and purchase records are kept for as long as they're useful for delivering services and understanding audience behavior. If you unsubscribe from the newsletter, your email is removed from the mailing list within a reasonable timeframe. Purchase records are retained for accounting purposes.
If you'd like your data removed entirely, send a request to the contact address below and it will be handled within 30 days.
Your Rights
You have the right to:
- Access — request a summary of the data held about you
- Correction — request that inaccurate information be updated
- Deletion — request that your data be removed from records
- Unsubscribe — opt out of email communications at any time using the unsubscribe link in any email, or by contacting us directly
All requests are handled personally. There is no automated data rights portal — just send an email and it will be taken care of.
Contact
For any questions about this policy or to exercise any of the above rights, reach out directly: